![]() In-store events are also filling the store, since everyone wants somewhere to go and things to do post-pandemic. So design is about understanding what authentically resonates with the client, where they spend their time and how to build their home out with high-quality materials to serve people and the planet in a thoughtful, mindful way,” she continued.ĭesign Desk at Crate Courtesy of Crate & Barrel ![]() “We care a lot about design services, and it's an area of focus and investment for us because each person’s view of purpose is individual. ![]() Waters shared that the company is seeing “huge growth” in its design services with its mindful approach to design, which she described as a “less is more” philosophy that puts quality before quantity. It offers design services through scheduled in-home, in-store and virtual engagements. Its complimentary home design service puts the customer service side of design ahead of sales, as other home retailers might. “Stores have played and continue to play a critical role in providing that face-to-face, human touch service,” she said, adding, “Services is how you win in today’s world.” While Crate & Barrel president Alicia Waters describes the company as a digital-first brand, its stores are “designed with purpose” to meet the customers anywhere along their shopping journey. And with its share of e-commerce revenue slipping in the most recent year, dropping from 63% share in 2021/2022 to 60%, its stores will have to do more to cushion the potential revenue blow. ![]() Looking ahead, the Otto Group projects a “drop in revenue” for Crate & Barrel with much riding on the North American market, where it operates 70 of its over 100 stores and which accounts for the lion’s share of the brand’s sales. ![]()
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